Freehouse Vintage
The Project
This Arizona vintage shop wanted a brand that felt authentic to their geographic location, as well as emphasized their passion for all things vintage.
The Solution
The name "Freehouse" serves as a powerful anchor for the brand identity, helping to reinforce the vision of a vintage shop that celebrates the free-spirited people and unique stories that are woven into every item.
I designed the logo with a hand-drawn feel, using a font that felt bold and confident, but also slightly imperfect, to evoke a sense of individuality and authenticity. I chose distressed textures, an earthy, subdued color palette, and iconography that are all evocative of the desert landscape.
What I Did
Naming
Brand Strategy
Brand Identity
Web Design
Social Media Suite
